“Quality always sells itself?”

So, the book’s on Amazon, you’re all poised for the big time, now the question is how to ‘break in’ to the big time?

I was watching a YouTube interview a few weeks ago from an author who just knew she had a book that would sell millions, if she could just get someone to publish it that is!

Eleven publishers rejected the manuscript, but she kept plugging away, and eventually, one small publishing house took it on, and seven years and seven books later that writer was a Billionaire whose books were found on every child’s bookshelf, or if not on the shelf they were on the ‘wish list’

An inspiring story, but what about those of us who’ve taken the gamble and cut the ‘middle man’ publisher out?

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I got my book onto Amazon, and truth was, I’ve had no idea what to do next! My sole ‘marketing plan’ was just put the books on Facebook and sell directly to people, I didn’t really expect to sell that much.

Actually, I kind of hoped that someone would stumble across the books and things would go from there!

In one sense, that’s what happened when I got asked if I’d enter the second novel into the Ngaio Marsh 2018 crime writers awards. Yes someone did ‘discover’ the book, but it wasn’t because of any kind of marketing I did.

Quality always sells itself!

Dad was a Coal merchant when I was growing up, going from door to door in the North of England selling bags of coal to the general public, most people had coal fires back then, but one thing that used to surprise me was I don’t think I ever remember him advertising his business!

Forty years he was in business, and not once did he ever put an ad in the paper, or on the radio, or anything like that!

I once asked him “Dad, why don’t you advertise?” thinking that even though he was always busy, it would bring more business in, that had to be good right?

I’ll never forget his reply, “Quality always sells itself”

Dad knew that if you were selling the best product, then once the word got out, people would come to you for your product, and forty years in business showed there was some truth in those words.

But how to get the word out?

That’s why Amazon relies on the system they do, they rely on people reviewing the books they sell, and they’re pretty fierce on enforcing the policy of making sure any ‘reviews’ are obtained fairly.

Hey, I never said I’d give you the answers on how to, I said this was a journey we’d undertake together, and so far this is what I’ve done, judge for yourself if I’ve done it right, it’s about us working these things out together.

When I published I basically had no idea what or how to get any reviews, and all I got was ‘post on facebook’ and the like.

Well, I did, I joined Facebook groups, and I’ve learned a lot from them, but mostly all I got when I posted stuff for sale was ‘Likes’ which were nice, but they don’t pay the bills.

But Quality does sell itself. See, I got some books that I sold ‘face to face’ and guess what, people started asking “When’s book two coming out?” and when it did, they were asking about book three, so I guess Dad might have been right.

But here’s a guy who’s helping me on the way

Meet one of my Mentors Dave Chesson

Dave doesn’t know I’ve put the link there, but he wouldn’t mind anyway.

One thing I did a few days ago (and it blew me away) was I went onto my Kindle page and took a look at the history of my books since the day they were published, and I discovered they have been selling, but tiny amounts!

See, quality does sell itself, and that’s what they’ve been doing, but how to get the word out, Facebook got me known a little around the ‘indie’ world, but mainly only ‘likes’ when I put stuff up for sale.

However I did learn some great things from Facebook, and I’ll be using them when I ‘ramp up’ the selling in the bookshops!

One thing I have learned, is I need to ‘target’ whom I’m going to approach to market the books to, but that’s for another post.

If you want an idea which Fb groups work, then leave a comment.

By the way, the ‘book’ I talked about at the beginning was ‘Harry Potter and the Philosophers stone’ and the writer, JK Rowling, need I say more!

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